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Page 3 - Cover Story ANIMEfringe: May 2000 - Page 4 Page 5 - Reviews


Animetronic: Going Past Eleven

by Adam "OMEGA" Arnold

What do you get when you put one part heart-pounding electronic dance music and one part mind-bending Anime together?

You get Animetronic, the latest development in the otaku world from the merged minds of Pioneer Entertainment and Hyperdisc, plus some yet-to-be-announced new partners.

Though anime music videos are not anything new to the industry, the concept behind Animetronic is one that may revolutionize the whole music video industry. And if Pioneer's earlier attempt with Crimson Blade: The Mix, a series of music videos featuring clips from the OVA series The Hakkenden set to Magic Alec's euro-techno music, is any indicator of the scope of what would come later, Animetronic is sure to turn some heads in the months to come.

With the domestic release of the Sol Bianca Animetronic music video on the first volume of Sol Bianca: The Legacy, the true extent of the music videos can be fully seen by the public. The music video features a techno-electronic soundtrack that sets a truly powerful tone as a series of clips from the first two episodes of Sol Bianca: The Legacy is presented. The clips portray the elements that stick with a new viewer who needs a push to pick up the show, such as the crew drawing their guns at the auction, the discovery of Jun, the spectacular air battles, and other key events. These images are all tied together with exciting multi-colored sound-wave visuals and a wide array of picture distortions, scene multi-layers, and clip mirroring.

When the Animetronic announcement was made on March 19 of last year it was stated that "The joint agreement calls for Pioneer Entertainment to release and distribute the Animetronic series in the DVD and VHS formats. The digitally mastered DVD will feature Dolby Digital 5.1 Surround Sound, an interactive menu that allows users to view alternative angles for each video, special artist interviews, trailer footage, and extensive production notes." Though this has yet to come to its full potential, a sold out Sol Bianca Animetronic VHS promo tape with 12" vinyl record was distributed to Professional DJs who registered at the Animetronic website (http://www.animetronic.com/).

If plans hold up, future Animetronic music videos may be released as affordable preview DVDs for eager anime fans to catch a glimpse of upcoming anime series. In closing, all that's left to say is that Animetronic is here, and it blows all other anime music videos and preview trailers away.

Further Resources:

Pioneer Animation
Animetronic
Hyperdisc Records
AnimeFan Online: News Service: "Animetronic" Melds Anime and Music

Page 3 - Cover Story ANIMEfringe: May 2000 - Page 4 Page 5 - Reviews
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